Travis Scott dives into an
intense, feverish dream in the music video for "4×4," released on
January 24, 2025. The rapper unveils a visual where he experiences a series of
surreal scenarios, shifting from a heavily-protected politician to a WWE
wrestler, then to a fugitive on the run, all in the blink of an eye.
Directed by Gabriel Moses,
the video opens with a parody of a movie, where the Columbia logo replaces
Scott's Cactus brand, and an alternative version of the "Torch Lady"
gives the camera the middle finger. We then find Scott in a car, surrounded by
a swarm of bodyguards, before scenes show him performing the track on a football
field, surrounded by a marching band, dressed only in pants adorned with the
Texas flag, in an empty room.
The track "4×4"
was first unveiled during the halftime show of the college football playoff
national championship, where Travis Scott performed on the roof of the Mercedes
Benz Stadium in Atlanta last Monday. This single marks his big return with a
new song after a hiatus in 2025.
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